He learned stand-up comedy from comedians of the well-known Comedytrain in Amsterdam. He graduated in Business Administration at Nyenrode University as well as Economics at the VU University in Amsterdam. After his studies he worked in the retail sector a.o. for Ahold while teaching at the School of Economics at InHolland. Live communication and improvisation is what defines Joep as a professional. He is a master in choosing the right intervention and developing productive interactions. Always well-prepared and not scared of the unexpected, while remaining focused and flexible where needed. All this, resulting in profound conversations addressing important issues.